Unscripted Title
Style frames
These style frames provide a visual representation of the intended look and feel for Unscripted, a video series that captures raw, unfiltered conversations with doctors as they share their experiences. The aesthetic—featuring bold typography, striking black-and-white imagery, and a documentary style tone—reflects the authenticity of the series.
The opening sequence of a doctor walking across the set, removing their white coat, and taking a seat, symbolizing a shift from their professional role to a candid, personal dialogue. The Unscripted title is designed in a handwritten script, reminiscent of a doctor’s signature, reinforcing the personal and unscripted nature of these conversations. This signature element is also woven into the style frames, creating a cohesive visual identity that extends to social media videos and image posts for promotion.
Social concepts
Lower-third
The doctors’ names are meticulously placed in all caps, set in Helvetica with increased kerning to create a refined, sophisticated feel. The clean, understated typography ensures the names are present yet unobtrusive—seen but not seen—allowing the focus to remain on the raw, unscripted conversation unfolding on screen.
End Title
Instead of using the company’s logo at the end, we’re spelling out the name in tracked-out typography to maintain the sophisticated style and tie everything together. The Unscripted logo will then animate in slightly smaller, placing emphasis on the company’s name while still maintaining brand presence. This approach keeps the ending feeling refined and in line with the overall aesthetic of the series.